Entries by localmarketing

Why Citation Quality is More Important than Quantity for Local Search




Blog – Advice Local Why Citation Quality is More Important than Quantity for Local Search For businesses trying to cultivate a strong local presence online, building a collection of quality citations is crucial. Authoritative citations can improve a business’ visibility and help it rise above competitors in search results. Why Citation Quality is More Important […]







Everything You Need to Know to Get Started Repurposing Content




Blog – Advice Local Everything You Need to Know to Get Started Repurposing Content I’ve written about creating content a lot lately and you may be wondering why. The answer is simple – search engines index content, and indexed content is how businesses can place higher in search results. By creating content, you’re also creating […]







How to Find and Fix Inaccurate Citations for a Local Business




Blog – Advice Local How to Find and Fix Inaccurate Citations for a Local Business When it comes to improving visibility and getting found online, local citations play a critical role for local businesses. Remember, a local citation is any mention of a business’ name, address, and phone number (NAP) online. There are several ways […]







Mastering Reputation Management and Online Reviews




Blog – Advice Local Mastering Reputation Management and Online Reviews This modern, technological world we live in, a world where online reviews can be published in a second, is a bit of a double-edged sword. In one regard, it’s a wonderful thing. It enables us to share and view information instantly, and it gives businesses […]







Google’s Hawk Update Tackles Visibility Issues Affecting Local Businesses




Blog – Advice Local Google’s Hawk Update Tackles Visibility Issues Affecting Local Businesses Google’s latest algorithm update is once again shaking up local search results – and this time it’s great news for local businesses! The new Google Hawk update directly affects local SEO and could mean better online visibility for local businesses. More specifically, […]







Local Search Made Easy: 5 Must-Haves for Local Success




Blog – Advice Local Local Search Made Easy: 5 Must-Haves for Local Success Welcome back! We’ve been on a journey back to the basics of search engine optimization (SEO). It’s always good to reinforce a solid foundation so we can build something even greater on top of it. As you may know I have an […]







How to Future-Proof an SEO Strategy Against Google Algorithm Updates




Blog – Advice Local How to Future-Proof an SEO Strategy Against Google Algorithm Updates Search engines like Google have one main job: to serve up relevant search results. In order to keep up with the latest technology (like smartphones) and consumer needs (high-quality, targeted, local search results), Google is continually improving the algorithms it uses […]







Local Presence Management: What a Local Citation Is and Why It Matters




Blog – Advice Local Local Presence Management: What a Local Citation Is and Why It Matters When it comes to marketing a local business online, local citations play an important role in improving SEO and boosting visibility in local search results. This is especially true in mobile search results. Most likely, this isn’t anything you […]







The Five-Step, Quick Start Local Content Marketing Plan




Blog – Advice Local The Five-Step, Quick Start Local Content Marketing Plan To get local customers, you need a content marketing plan that is local focused. It’s time to review your activities. Assessing whether or not your efforts have delivered the results you expected is a necessary task. Even though many businesses regularly update their Facebook […]







17 Blog Post Ideas for Creating Content that Drives Local Website Traffic




Blog – Advice Local 17 Blog Post Ideas for Creating Content that Drives Local Website Traffic Are you looking for ways to help local businesses get more traffic to their websites? Are your clients constantly telling you that they need more leads? What about getting placement in the top of Google search results? With Google […]